Beta Gamma Sigma
Australia Alumni Chapter
19 June 2019: Integrating Behavioural Science into Your Business
This was not your average sit-down event, but a fast-paced, interactive session gave our attendees the opportunity to apply their learnings, right on the spot!
Neil Doyle of DeltaMV, an expert in Neuroscience and Behavioural Economics, shared why smart leaders have stopped wasting money on outdated corporate management practices and have instead, been using the power of behavioural change to boost their initiatives around transformation, people enablement and growth.
Deepen your understanding of integrating behavioural science into your business through practice during this activity we have in store for you.
Dr Neil Doyle, Phd
Neil has worked as a marketing strategist with many of the world's largest brands across Asia Pacific in FMCG, Healthcare, Financial Services, Automotive, and Social Marketing. Client-side with Coca-Cola Far East, Neil was responsible for providing fact-based strategic marketing direction across much of South East Asia. Agency side he has held senior positions with ACNelson (Director), InsightAsia (Managing Director) and Millward Brown (Regional Director).
He is founder and CEO of DeltaMV Knowledge Solutions, a leading behaviour strategy consultancy with offices in Sydney, Singapore and Ho Chi Minh.
Neil has developed training programs in various aspects of behaviour change communication, research method as well as strategic marketing across Asia Pacific. In the UK he taught Marketing Research at the University of Bradford Business School and in Australia has been a lecture at Sydney University Masters of Marketing. He is a regular speaker at National and International Conferences.
Neil has also worked as a research and communication consultant on projects in Vietnam with World Health Organisation, Untied National Population Fund, UNICEF, Vietnamese Ministry of Health and CARE Australia. Neil's Doctoral thesis was based in Vietnam and critiques behaviour change communication in public health.